SXSWhat! 2024
After five incredible years of unimaginable success, it is known that Hailstorm is a modern business affairs consultancy.
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WHAT WE THINK
Here is where we share our news, knowledge, and experiences, as well as our random and sometimes not-so-random thoughts.
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Michelle Fink
Jul 21, 2023
"The Parties Are Advised To Chill."
If you have inhabited planet earth in the last month, the upcoming Barbie movie has found you. It is one of the most pervasive marketing
Emily "Dalts" Dalton
May 25, 2023
Let's Get It On... With The Verdict
While I did play the flute for a whopping two years of elementary school, I wouldn't call myself an expert of music theory.
Emily "Dalts" Dalton
Apr 28, 2023
Let's Get It On... In Court.
I always love starting my morning with the Today Show, but I especially love it when they report on a BA-Relevant News Story!
Grant Schuster
Apr 5, 2023
Holding Out For A Zero
While St Patrick’s Day may have come and gone already this year, I for one, believe that it’s always a good time of year for a Guinness.
Alice Isner
Jan 27, 2023
BA Believin'!
Come belly up to the bar with me while I sip on the BA Kool-Aid during this dry January. Or for some: I tried, January?
Grant Schuster
Oct 28, 2022
BA Dreamin' - "Leading From Behind"
Ryan Reynolds has been straightforward with how he feels about ads; he absolutely loves making them.
Michelle Fink
Oct 3, 2022
Your step-by-step guide on how to let go of perfection and not drown in pessimism!
Your step-by-step guide on how to let go of perfection and not drown in pessimism!
Michelle McKinney
Aug 26, 2022
Apple Watch Series 7 - Hard Knocks
It’s been a minute since we posted our last BA Dreamin’, but I love the new Apple Watch spot “Hard Knocks” so much I had to call it out.
HAILSTORM
Jan 19, 2021
New Sizzle Reel
When you venture out on your own, often the only work you have to show is work you did for other companies.
Michelle McKinney
Feb 6, 2020
PROUD AD MOMENTS!
The Super Bowl Ad Meter results are in and everyone is celebrating their proud ad moments. Yes, I just said "proud ad moments". Lots of gr
HAILSTORM
Jan 21, 2020
BA Teasin'
The Big Game is almost upon us. And with that, the big money ads (about $5.6 Million for 30 seconds). Nowadays, the weeks leading up to the
Michelle McKinney
Dec 30, 2019
BA Dreamin’ - 2019 Holiday Edition
Every year, I look forward to seeing the holiday spots that come out, might I say even more so than the Super Bowl?!
HAILSTORM
Jun 19, 2019
Mona Lisa x Perrier
While the Mona Lisa is arguably the most famous painting of all time, it is certainly the most visited, drawing more than 20,000 people to t
HAILSTORM
Dec 18, 2018
BA Dreamin' for the Holiday Season
I will begin by saying that I have worked on many beautiful snowy holiday (also known as ‘seasonal-in-the-union-space’) car spots where husb
HAILSTORM
Aug 15, 2018
BA DREAMIN'
ELTON JOHN LEWIS!
I often find myself imagining being at the BA wheel on specific pieces of work that I had nothing to do with. I’ll see
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