Branded Playlists?
Music is a universal language and can help tell a story but curating playlists on a brand account comes with its own BA do’s and don’t’s.
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WHAT WE THINK
Here is where we share our news, knowledge, and experiences, as well as our random and sometimes not-so-random thoughts.
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Christina Rust
Feb 16, 2023
Creative Assets Using A.I.???
Everyone is talkin' about AI and how it can be used in Advertising. There are two factors to keep in mind when considering ideas that use AI
Quentin Perry
Feb 9, 2023
Hi-five! ✋ Hi-five! ✋ Hi-five! ✋
How does one properly address performer contracting and payment
for still images captured during a union commercial shoot? It
depends on the
Whitney Vose
Feb 2, 2023
Permitted Changes to Union Spots
Provisions in the new 2022 SAG-AFTRA Commercials Contract make
it a whole lot easier to navigate and pay for edits of union spots.
Grant Schuster
Jan 27, 2023
NCAA NIL Update
As we look back on the last year and a half of the NCAA NIL Interim
Policy in effect, we can see plenty of examples of student-athletes
and
Jennifer Sefa-Boakye
Jan 20, 2023
Casting Specs
Casting notices are a key element of a successful commercial production
and can save precious time during the talent booking and negotiation
Emily Goodman
Jan 12, 2023
Eat The Frog!
The ‘eat-the-frog’ concept, its credited to Mark Twain who said, “If it's your job to eat a frog, it's best to do it first thing...
Michelle Fink
Jan 6, 2023
Happy Belated Public Domain Day!
On the 1st of every year, previously protected works become part of the
public domain.
Emily "Dalts" Dalton
Dec 22, 2022
Credit Where Credit Is Due
These days, more than ever before, brands are turning to artists and content creators to assist with advertising.
Quentin Perry
Dec 15, 2022
Crypto For The Win???
Crypto endorsements have come under a lot of scrutiny lately.
In addition to ethical questions surrounding the use of high-paid celebrities
Christina Rust
Dec 8, 2022
But We'll Put Up Some Signs!
While signage may discourage people who don’t want to be filmed from entering your location, it is not enough to be legally binding.
Alice Isner
Dec 1, 2022
RIPPED FROM THE HEADLINES!
Parody is protected by the First Amendment as a form of expression.
However, since parodies rely heavily on the original work
Grant Schuster
Nov 17, 2022
Early Clearance Clarence!
While the first crypto-currency was introduced in 2009, the guidelines for advertising are continuing to develop...
Jennifer Sefa-Boakye
Nov 10, 2022
Don't Mess With Old Glory!
Brands and advertisers are likely to reference classic U.S iconography such as the American flag in their marketing this Veterans Day...
Whitney Vose
Nov 3, 2022
'Tis Almost The Season!
The Holidays are upon us! And as we see all the department
stores start to put out their holiday themed “live laugh love"
pillows and mugs,
Emily "Dalts" Dalton
Oct 27, 2022
Shining 'All Of The Lights' on Morality Clauses
When it comes to celebrity endorsements and brand
partnerships with the rich and famous, there is an increasing
need for morality clauses
Quentin Perry
Oct 20, 2022
T.O.T.B.
Respond with a saying that's more ripe for retirement than "Think outside the box”. T.O.T.B. is the undisputed queen of overused aphorisms.
Alice Isner
Oct 13, 2022
Non-Union Grass Ain't Always Greener!
A large portion of advertising operates in the nonunion talent space and this former Union girl is here to tell ya the grass ain't always...
Christina Rust
Oct 6, 2022
PD For The Holidays!
In the advertising world the holidays are upon us, which means ‘tis the season for the annual "what holiday songs are in the public domain"
Grant Schuster
Sep 29, 2022
SAG/AFTRA Simplified Usage Cycles
The 2022 Commercials Contract delivers in a big way when it comes to making residual payments easier to understand, plan for, and pay.
Jennifer Sefa-Boakye
Sep 22, 2022
SAG - AFTRA Stand-Ins
Stand-in performers are especially vulnerable to the use of this kind of
computer-generated imagery.
Whitney Vose
Sep 16, 2022
Reaching For The Stars!?
Reaching for the stars, are ya!? If you have a project that’s in need of a
Celebrity, be ready to fork over some serious cash.
Emily "Dalts" Dalton
Sep 9, 2022
New And Not-So-New Media
Remember back in 2012 when Instagram didn't bombard you with
sponsored ads for products which Siri somehow overheard you thinking
about?
Quentin Perry
Sep 1, 2022
Addressable Media
Addressable media formats allow for the dynamic insertion of unique elements within creative material at a hyper-local, individual level.
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