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WHAT WE THINK
Here is where we share our news, knowledge, and experiences, as well as our random and sometimes not-so-random thoughts.
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Credit Where Credit Is Due
These days, more than ever before, brands are turning to artists and content creators to assist with advertising.
Emily "Dalts" Dalton
Dec 22, 2022

Crypto For The Win???
Crypto endorsements have come under a lot of scrutiny lately.
In addition to ethical questions surrounding the use of high-paid celebrities
Quentin Perry
Dec 15, 2022

But We'll Put Up Some Signs!
While signage may discourage people who don’t want to be filmed from entering your location, it is not enough to be legally binding.
Christina Rust
Dec 8, 2022

RIPPED FROM THE HEADLINES!
Parody is protected by the First Amendment as a form of expression.
However, since parodies rely heavily on the original work
Alice Isner
Dec 1, 2022

Early Clearance Clarence!
While the first crypto-currency was introduced in 2009, the guidelines for advertising are continuing to develop...
Grant Schuster
Nov 17, 2022

Don't Mess With Old Glory!
Brands and advertisers are likely to reference classic U.S iconography such as the American flag in their marketing this Veterans Day...
Jennifer Sefa-Boakye
Nov 10, 2022

'Tis Almost The Season!
The Holidays are upon us! And as we see all the department
stores start to put out their holiday themed “live laugh love"
pillows and mugs,
Whitney Vose
Nov 3, 2022

Shining 'All Of The Lights' on Morality Clauses
When it comes to celebrity endorsements and brand
partnerships with the rich and famous, there is an increasing
need for morality clauses
Emily "Dalts" Dalton
Oct 27, 2022

T.O.T.B.
Respond with a saying that's more ripe for retirement than "Think outside the box”. T.O.T.B. is the undisputed queen of overused aphorisms.
Quentin Perry
Oct 20, 2022

Non-Union Grass Ain't Always Greener!
A large portion of advertising operates in the nonunion talent space and this former Union girl is here to tell ya the grass ain't always...
Alice Isner
Oct 13, 2022

PD For The Holidays!
In the advertising world the holidays are upon us, which means ‘tis the season for the annual "what holiday songs are in the public domain"
Christina Rust
Oct 6, 2022

SAG/AFTRA Simplified Usage Cycles
The 2022 Commercials Contract delivers in a big way when it comes to making residual payments easier to understand, plan for, and pay.
Grant Schuster
Sep 29, 2022

SAG - AFTRA Stand-Ins
Stand-in performers are especially vulnerable to the use of this kind of
computer-generated imagery.
Jennifer Sefa-Boakye
Sep 22, 2022

Reaching For The Stars!?
Reaching for the stars, are ya!? If you have a project that’s in need of a
Celebrity, be ready to fork over some serious cash.
Whitney Vose
Sep 16, 2022

New or Traditional?
The new SAG/AFTRA 2022 commercials contract term is June 1st, 2022 through March 31, 2025. However, you can still use the "traditional"
Christina Rust
Aug 18, 2022

Digital Doubles
SAG/AFTRA continues to move into the future with the 2022 Commercials Contract and the addition of language pertaining to “Digital Doubles”.
Grant Schuster
Aug 14, 2022

Audio Commercials Updates! Oh my!
The Audio Commercials Contract was not left by the wayside during the 2022 negotiations! Announcing
increased wages!
Michelle Fink
Aug 8, 2022

New MPU Calculations
The Maximum Period of Use (MPU) for live-action spots produced under the new SAG/AFTRA commercials contract will be 21 months
Jennifer Sefa-Boakye
Jul 28, 2022

Geo-Limited NO more!
Geo-Limited NO more! Effective June 1st, 2022, Theatrical and Industrial usage is NOW WORLDWIDE!
Whitney Vose
Jul 22, 2022

Get Your Class A Caps Here!
One provision of the new 2022 SAG/AFTRA Contract introduces caps on Class A broadcast use fees paid within a cycle.
Emily "Dalts" Dalton
Jul 14, 2022

Stock Footage
Were we the only ones swept away by the excitement over the thought of the great SAG stock footage debate ending?
Alice Isner
Jun 30, 2022

No Calculator Required!
Back in the good old days, that is
pre-June 1st, 2022, estimating SAG talent residuals for cable was a complex and time consuming project
Christina Rust
Jun 24, 2022

Low Budget Digital Waiver Extension
For those who are planning a digital project with a limited budget,
have no fear! The Low Budget Digital Waiver is still here!
Grant Schuster
Jun 16, 2022

Digital Platforms of Tomorrow
Under the Linear + Digital provisions of the new 2022 SAG/AFTRA
Commercials Contract advertisers now have options to choose
Jennifer Sefa-Boakye
Jun 9, 2022
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