Travel essentials are very different depending on where you are going. Heading to the beach? Pack some sunscreen and bathing suits

When compensating celebrities for promoting their product, brands get creative by paying them with ‘non-monetary’ compensation

The right of publicity prevents unauthorized commercial use of someone’s name, likeness, or other identifiable aspects of their persona

TikTok has created a Commercial Music Library (CML) for brands to use full of pre-cleared tracks and sounds available for commercial use

Global Rule One (GR1) is a rule within the agreements of SAG-AFTRA that says an actor who is a member of the Union cannot work

There are certain “special” items that require additional insurance if they are part of your production.

The “metaverse” is transforming the content generation space as we know it and as such has spawned a new creator community.

There is something called the "Fair Use Doctrine" which governs "the right to use a copyrighted work under certain conditions

Canadian Clearance is different from clearance within the US, but in some ways much more streamlined.

During our All Company On-Site last month we took headshots of everyone and we just had to share! Look at these beautiful people!...

If a brand is not a current and official sponsor of the Olympic Games, best rule of thumb is to stay away from any Olympics-related IP

While I did play the flute for a whopping two years of elementary school, I wouldn't call myself an expert of music theory.

With all the talk about AI, I thought it would be interesting to have ChatGPT write this week's Did You Know?

One way that Tiktok is helping brands is with their Commercial Music Library (CML).

I always love starting my morning with the Today Show, but I especially love it when they report on a BA-Relevant News Story!

Advertisers often work with multiple agencies who share assets with partner agencies for modification or repurposing.

Before a celebrity is ‘Lights-Camera-ACTION!’-ready, call in the GLAM squad!

After you’ve had a chance to celebrate the wins so far, and your celeb long form is signed, it’s time to get down to business

Music can often make or break a TV commercial. Let’s dive into one of your music options, a Composed Original Music track...

When embarking on an adventure in the sometimes scary and uncharted waters of Non-Union talent, it’s always wise to include as much detail

In fact, the track was incriminatingly titled “Eminem Esque” by the production house that created it. All of this is why a lawsuit was filed

These waivers sure do come in handy but some are quite nuanced and not available to just anyone.

Enter ‘allowlisting’ (formerly ‘whitelisting’)! Similar to having a license to a singular piece of content, allowlisting differs in that it

Music is a universal language and can help tell a story but curating playlists on a brand account comes with its own BA do’s and don’t’s.