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WHAT WE THINK
Here is where we share our news, knowledge, and experiences, as well as our random and sometimes not-so-random thoughts.
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HAILSTORM
Feb 25, 2021
Sports Imagery Licensing
Licensing sports imagery for commercial use can be complicated. Sports footage and image rights are usually held by the league or the team,
Christina Rust
Feb 18, 2021
Music Licensing Watch Out
Whenever you consider licensing music for use in a commercial if the master was recorded under a union contract...
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Feb 11, 2021
Just In Time For March Madness
Hiring or including footage of prospective NCAA (National Collegiate Athletic Association) athletes for a commercial can effect their eligib
HAILSTORM
Feb 4, 2021
Do Not Attempt On Your Own
This tip was created by a business affairs professional.
Peter Stark
Jan 28, 2021
Bern-A-Meme
A “meme” (MEEM), is an idea, behaviour, and/or image that is spread via the Internet, usually through social media platforms and especially
HAILSTORM
Jan 19, 2021
New Sizzle Reel
When you venture out on your own, often the only work you have to show is work you did for other companies.
Christina Rust
Jan 14, 2021
Pay To Play
Performance Rights Organizations ("PROs") exist to collect performance income on behalf of songwriters. Each songwriter belongs to a PRO whi
Jana Nauman
Jan 8, 2021
One Production Only (OPO)
The SAG-AFTRA ‘One Production Only’ (OPO) Letter of Adherance provides non-signatory advertisers and agencies the ability to employ skilled
HAILSTORM
Dec 18, 2020
Wishing you peace, love, and joy this holiday season.
Wishing you peace, love, and joy this holiday season. Here's to a healthy and happy new year!
Christina Rust
Dec 10, 2020
Batteries Not Included!
The Children’s Advertising Review Unit (CARU) is a self- regulatory program who’s purpose is to promote responsible children’s advertising.
Jana Nauman
Dec 3, 2020
What Is The Harding Test?
The Harding Test is a software-based test for photosensitive epilepsy (PSE) created by Professor Graham Harding.
Jana Nauman
Dec 1, 2020
Bring On The Gingerbread
The holidays are officially here and we’re excited to share the latest from the series, “It Starts on TikTok”! From ugly sweater parties to
Christina Rust
Nov 20, 2020
Long Live Baseball!
We love this adidas film that was made by our new partners and friends at Mojo Supermarket. Long live baseball!
HAILSTORM
Nov 19, 2020
This week's "ALL NEW" BA tip.
The FTC has imposed regulations dictating that advertisers may only use the term "NEW" for a period of six months from the time a product is
Christina Rust
Nov 18, 2020
Adventures In The Molar System!
We are so excited to see this video out in the world teaching kids how to take care of their teeth while experiencing "Adventures in the Mol
Christina Rust
Nov 12, 2020
“Speak softly, but carry a big can of paint.” - Banksy
Graffiti art has been ubiquitous for decades, becoming particularly trendy in recent years. As a result it is quite prominent in most cities
Christina Rust
Nov 10, 2020
Jack Box
We had so much fun making some weird memories with @JackboxGames and @HavasBattery!
Jana Nauman
Nov 5, 2020
That's A Cool Building!
Copyright: Architectural Designs & Buildings.
HAILSTORM
Oct 29, 2020
Who Is Coogan?
While these are weird times and the usual back to school is not so usual this year, working with minors is still complicated.
HAILSTORM
Oct 28, 2020
You Have What It Takes
So pleased to share work from our ongoing partnership with the oh-so-talented folks Omelet and Google Stadia. You have what it takes!
Christina Rust
Oct 21, 2020
Did You Know?
Covid-19 #hailstormio #modernBA
HAILSTORM
Oct 14, 2020
Lore Olympus
We worked with Fred & Farid LA and their client Webtoon to deliver this final installment of their quarantine series. Partnering with Sydney
HAILSTORM
Oct 8, 2020
Rain Rain Go Away!
Given the investment required for many large scale exterior productions, securing weather insurance might seem like a no brainer, but both t
HAILSTORM
Oct 1, 2020
Yes... There Are Spider Wranglers!
The American Humane Association and it’s counterpart, Movie Animals Protected (MAP), have established guidelines that prescribe a high stand
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